Techniques
of Persuation
Motivating
the consumer:
1.
Stacking
List of reason why the product or service is
good.
In general, advertising aimed at attracting
buyers as possible. That consumers are interested in the goods or services
offered, should pay attention to some of the following ad.
a. Need to know who the target product
b. Should pay attention to the use of language
or words, the language used in the advertisement should be short, communicative
and assertive means (no doubt the impression doubt).
c. Use words that attract
example:
-SAMSUNG, washing machine. The laundry really
clean, hygienic, and not wrinkled.
d. attention to elements of color, in order to
create consumer desire to view.
2.
Repetition
Makes product or service familiar the
consumer.
3.
Slogan
Identifies product or service with an idea.
A slogan is a memorable motto or phrase used
in a political, commercial, religious, and other context as a repetitive
expression of an idea or purpose. The word slogan is derived from slogorn which
was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh
"army", "host" + gairm "cry"). Slogans vary from
the written and the visual to the chanted and the vulgar. Their simple
rhetorical nature usually leaves little room for detail, and a chanted slogan
may serve more as social expression of unified purpose, than as communication
to an intended audience.
4.
Logo
Identifies product or service with a symbol.
A logo is a graphic mark or emblem commonly
used by commercial enterprises, organizations and even individuals to aid and
promote instant public recognition. Logos are either purely graphic
(symbols/icons) or are composed of the name of the organization (a logotype or
wordmark).
In the days of hot metal typesetting, a
logotype was a uniquely set and arranged typeface or colophon. At the level of
mass communication and in common usage a company's logo is today often
synonymous with its trademark or brand.
Example :
5.
Snob Appeal
Associate product or service with a
personality or lifestyle.
Example : "Buy skunk brand perfume, you
will stand out in the crowd."
6.
Cause and Effect
Use these product or service your problems
will dissappear.
Cause
and effect (also written as cause-effect or cause/effect or cause
and consequence) refers to the philosophical concept of causality,
in which an action or event will produce a certain response to the action in
the form of another event.
Example : cigarette
Sifat
rokok adalah candu atau menyebabkan ketagihan..sehingga membuat orang yang
menghisapnya sulit melepaskan diri darinya. Entah dari mana dan siapa
yang memulainya duluan, dan entah siapa juga yang menyebarkan rokok ini
sehingga seantero dunia mengenalnya dan jutaan manusia menikmatinya.
7.
Emotional Appeal
Uses emotion to sell a product or service
(fear, pity, patriotism, happiness, etc.)
Emotional appeal is a logical fallacy, or at
least a very bad way of making an objective argument, whereby a debater
attempts to win an argument by trying to get an emotional reaction from the
opponent(s) and/or audience. It is generally characterized by the use of loaded
language and concepts (God, country, and apple pie[1] being good concepts,
homosexuality, drugs, and crime common bad ones). In debating terms, it is
often effective as a rhetorical device, but is generally considered naive or
dishonest as a logical argument, since it often appeals to listeners'
prejudices rather than sober assessment of a situation.
Emotional appeal overlaps with other fallacies
such as argumentum ad populum (i.e. appeal to widely held values), argument
from adverse consequences, argument from shame, and poisoning the well (i.e.
using the audience's perceived distaste for an opponent against the opponent).
an
example of emotional appeal would be like "If you care about your children's
success in school you will buy these Encyclopedias, that is unless you dont
want them to be successful in the future."(can also be used as a Straw Man
appeal) ----*[the popularity appeal that "everyone" is wearing the
jeans is the Bandwagon appeal (this is just a correction to the past post)]
8.
Price Appeal
Consumer will be getting something extra for
less money.
Practical rather than emotional
approach to advertising copy, where the promotion of a product or service is
based on the price of the product or service.
9.
Testimonial
Someone endorses the product.
10.
Sex Appeal
The product will enhance you sexual
attractiveness.
Example : The ads star a star already wrote
his image so sexy sexy ads tend dibintangipun also contained elements aka sex
appeal in it. Had never mind, I've mentoq no more words to lengthen the stock
this post, if need promotion on the Internet can use the Services Review Cheap
BMW Clear promotion!
11.
BandWagon
Uses peer pressure to influence the customer.
If everyone else is doing it, so should you.
The bandwagon effect is a well documented form
of groupthink in behavioral science and has many applications. The general rule
is that conduct or beliefs spread among people, as fads and trends clearly do,
with "the probability of any individual adopting it increasing with the
proportion who have already done so". As more people come to believe in
something, others also "hop on the bandwagon" regardless of the
underlying evidence. The tendency to follow the actions or beliefs of others
can occur because individuals directly prefer to conform, or because individuals
derive information from others. Both explanations have been used for evidence
of conformity in psychological experiments. For example, social pressure has
been used to explain Asch's conformity experiments, and information has been
used to explain Sherif's autokinetic experiment.
12.
Confusion
Gains the cunsomer attention by confusing
them, and then keep the attention as the consumer tries to figure out the
message.
13.
Technical Jargon
Uses technical words to impress the consumer.
14.
Transfer
Associate the product with words or ideas that
may or may not be related to the product. The association seeks sources.
15.
Plain Folks
The advertiser tries to identify its product
with common people.
16.
Glittering Generality
The viewer is given a general feeling about
the product but not much else.
17.
Avante Garde
The suggestion that using these product puts
the user a head of times.
18.
Fact and Figure
Statistics and objectives factual information
are use to prove the superiority of the product.
19.
Weasel
Are used to suggest a positive meaning without
really making any guarantee.
20.
Wit and Humor
Customer are attacked to products that divert
the audience by giving viewers a reasons to left or to be entertain by clever
use of visual or language.
